The book launch event of Maija Fast’s CREATE Crack the Cast – Become the Creative Leader You Want to Be took place in the violin shop gallery on January 27th 2023. The event was a huge success with the art exhibition opening of Jenni Emilia, music by Nana Yhtye and improvisation theatre by Salaiset ansiot and a lot of guests.

Having written a book about creative leadership Maija wanted the book launch to be creative too. We had about 150 guests who were both old and new friends and people whom we had never met before but who were excited about the topic and the interesting event. The atmosphere was warm and inviting and we enjoyed pink bubbles and beautiful cupcakes by Anni Fast that were colour coded with the book cover and the CREATE formula.